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An IP PBX or VOIP phone system replaces a traditional PBX or phone system and gives employees an extension number, the ability to conference, transfer and dial other colleagues. All calls are sent via data packets over a data network instead of the traditional phone network. With the use of a VOIP gateway, you can connect existing phone lines to the IP PBX and make and receive phone calls via a regular PSTN line. The IP PBX implementation and more.


CRM is often thought of as a business strategy that enables businesses to:

Understand the customer

Retain customers through better customer experience

Attract new customer

Win new clients and contracts

Increase profitably

Decrease customer management costs

How CRM is Used Today

While the phrase customer relationship management is most commonly used to describe a business-customer relationship, CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.

Customer relationship management solutions provide you with the customer business data to help you provide services or products that your customers want, provide better customer service, cross-sell and up sell more effectively, close deals, retain current customers and understand who the customer is.

Recommended Reading: Customer Relationship Management Reports Explained.

Technology and the Web has changed the way companies approach CRM strategies because advances in technology have also changed consumer buying behavior and offers new ways for companies to communicate with customers and collect data about them. With each new advance in technology — especially the proliferation of self-service channels like the Web and smartphones — customer relationships is being managed electronically.

Many aspects of CRM relies heavily on technology; however the strategies and processes of a good CRM system will collect, manage and link information about the customer with the goal of letting you market and sell services effectively.


Web content management system

A web content management system[5] (web CMS) is a bundled or stand-alone application to create, manage, store and deploy content on Web pages. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that displays content or interacts with the user. A web CMS may catalog and index content, select or assemble content at runtime, or deliver content to specific visitors in a requested way, such as other languages. Web CMSs usually allow client control over HTML-based content, files, documents, and web hosting plans based on the system depth and the niche it serves.

Component content management system

Main article: Component content management system

A component content management (CCMS) specializes in the creation of documents from component parts. For example, a CCMS that uses DITA XML enables users to assemble individual component topics into a map (document) structure. These components can be reused (rather than copied and pasted) within another document or across multiple documents. This ensures that content is consistent across the entire documentation set. In addition it is not suitable for large organisations because large organizations may or may not make their own CMS[6]

Enterprise content management

An enterprise content management system[1] (ECM) organizes documents, contacts and records related to the processes of a commercial organization. It structures the enterprise’s information content and file formats, manages locations, streamlines access by eliminating bottlenecks and optimizes security and integrity.

Distinguishing between the basic concepts of user and content, the content management system (CMS) has two elements :

Content management application (CMA) is the front-end user interface that allows a user, even with limited expertise, to add, modify and remove content from a Web site without the intervention of a Webmaster. Content delivery application (CDA) compiles that information and updates the Web site.[7]

Web Hosting

Reseller web hosting:

allows clients to become web hosts themselves. Resellers could function, for individual domains, under any combination of these listed types of hosting, depending on who they are affiliated with as a reseller. Resellers’ accounts may vary tremendously in size: they may have their own virtual dedicated server to a colocated server. Many resellers provide a nearly identical service to their provider’s shared hosting plan and provide the technical support themselves.

Virtual Dedicated Server:

also known as a Virtual Private Server (VPS), divides server resources into virtual servers, where resources can be allocated in a way that does not directly reflect the underlying hardware. VPS will often be allocated resources based on a one server to many VPSs relationship, however virtualisation may be done for a number of reasons, including the ability to move a VPS container between servers. The users may have root access to their own virtual space. Customers are sometimes responsible for patching and maintaining the server.

Dedicated hosting service:

the user gets his or her own Web server and gains full control over it (user has root access for Linux/administrator access for Windows); however, the user typically does not own the server. One type of Dedicated hosting is Self-Managed or Unmanaged. This is usually the least expensive for Dedicated plans. The user has full administrative access to the server, which means the client is responsible for the security and maintenance of his own dedicated server.

Managed hosting service:

the user gets his or her own Web server but is not allowed full control over it (user is denied root access for Linux/administrator access for Windows); however, they are allowed to manage their data via FTP or other remote management tools. The user is disallowed full control so that the provider can guarantee quality of service by not allowing the user to modify the server or potentially create configuration problems. The user typically does not own the server. The server is leased to the client.

Colocation web hosting service:

similar to the dedicated web hosting service, but the user owns the colo server; the hosting company provides physical space that the server takes up and takes care of the server. This is the most powerful and expensive type of web hosting service. In most cases, the colocation provider may provide little to no support directly for their client’s machine, providing only the electrical, Internet access, and storage facilities for the server. In most cases for colo, the client would have his own administrator visit the data center on site to do any hardware upgrades or changes. Formerly, many colocation providers would accept any system configuration for hosting, even ones housed in desktop-style minitower cases, but most hosts now require rack mount enclosures and standard system configurations.

Cloud hosting:

is a new type of hosting platform that allows customers powerful, scalable and reliable hosting based on clustered load-balanced servers and utility billing. A cloud hosted website may be more reliable than alternatives since other computers in the cloud can compensate when a single piece of hardware goes down. Also, local power disruptions or even natural disasters are less problematic for cloud hosted sites, as cloud hosting is decentralized. Cloud hosting also allows providers to charge users only for resources consumed by the user, rather than a flat fee for the amount the user expects they will use, or a fixed cost upfront hardware investment. Alternatively, the lack of centralization may give users less control on where their data is located which could be a problem for users with data security or privacy concerns.

Clustered hosting:

having multiple servers hosting the same content for better resource utilization. Clustered Servers are a perfect solution for high-availability dedicated hosting, or creating a scalable web hosting solution. A cluster may separate web serving from database hosting capability. (Usually Web hosts use Clustered Hosting for their Shared hosting plans, as there are multiple benefits to the mass managing of clients).


Our Linux server management solutions provides you with 24/7 unlimited access to our expert linux server administration team. We remotely handle all of your servers technical issues such as the server optimization, server security, and server monitoring. By utilizing our services, you will be able to focus on your core business and be more successful – without the technical headache and stress of managing your Linux server administration.

Wireless Services

Wireless networks that wont let you down

Wireless technology has evolved at a breathtaking pace. The number of wireless devices and users has quadrupled in just a couple of years. If you already have a wireless network, chances are you’re looking to upgrade or replace. If you don’t have one, you’re probably considering making the investment.

Speed, capacity and security are the biggest challenges for growing wireless networks. There is no out-of-the-box solution to wireless networking. Each organization is unique.

That’s why AmruthaSys takes the time to understand your wireless needs, whether it’s phones, laptops or device tracking, and helps you establish the criteria for success. We bring our equipment on site to do a Wireless Assessment, locating and measuring devices and access points to assure proper deployment. We also conduct a post-survey to ensure we exceed your expectations.

Wireless is one of AmruthaSys’s longstanding core competencies. We have wireless experts at every location so any problems can be addressed quickly and locally.

We offer the following wireless solutions:

Centralized/Controller-Based Wireless

Distributed Wireless

Wireless Management–Wireless Control System (WCS)

Wireless Security Servers–Access Control Server (ACS)

Wireless Outdoor Mesh

Wireless Unified Communications

Indoor/Outdoor Wireless

Vocera Wireless Communication Systems

Get started today with a AmruthaSys Wireless LAN/WAN solution.

BPO Services


When a subsidiary of parent company runs operations of the outsourced work then the BPO is known as captive. For example: Dell decided to open its own call centers in India so that it can handle or make calls for Dell products. In this case Dell International services is a captive BPO. Non Captive

When the outsourced work is being handled by a third party which is being paid for its services then that third party company is a non captive unit. For example: Wipro handles projects of various ISPs,banks, computer manufacturers etc. Advantages and Disadvantages: Cost

Cost of outsourcing to a captive BPO is higher than the non captive BPO. Third party BPOs win contracts through competitive bidding process and have to cut down on non essential costs in order to be priced competitively. Captive BPOs don’t have that pressure and can get relaxed on the cost part.

Outsourcing to captive unit located offshore is better than no outsourcing because costs of running support functions are higher in countires like US and UK compared to offshore locations like India and Philippines.

Best practice sharing

Non Captive BPOs can implement best practices and lessons learnt from other projects being handled by the organization. On the other hand Captive BPOs do not have projects of other companies so they have to rely on the experience gained through self learning.


Captive BPOs have better control over their employees and any process changes are easier to implement compared to a non captive unit. In addition they have more flexibility to increase or reduce the headcount depending on the future requirements.

Cloud services

Complete, cost-effective datacenter and server virtualization

Citrix XenServer is a complete, managed server virtualization platform built on the powerful Xen hypervisor. Xen technology is widely acknowledged as the fastest and most secure virtualization software in the industry. XenServer is designed for efficient management of Windows® and Linux® virtual servers and delivers cost-effective server consolidation and business continuity. What is server virtualization?

Server virtualization is a proven technology that enables multiple virtual machines to run on a single physical server. Each virtual machine is completely isolated from other machines and is decoupled from the underlying host by a thin layer of software known as a hypervisor. This allows each virtual machine to run different operating systems and applications. Because the machines have been decoupled from the underlying host, the guest can also be moved from one physical server host to another while running, this is known as live migration. These attributes are transforming how organizations approach virtual computing.

The best choice for server virtualization and datacenter automation

XenServer is the enterprise-ready, cloud-proven virtualization platform that contains all the capabilities required to create and manage a virtual infrastructure. It is trusted by demanding organizations to run the most mission critical applications and used by the largest clouds. Start building your virtual infrastructure with free server virtualization software from Citrix or consolidate any size organization with the premium edition.

CCuts energy costs. By reducing the number of physical servers required in the datacenter, organizations are able to save on their power and cooling costs. Increases IT agility and efficiency. Customers can easily adapt to changing datacenter and computing needs by dynamically flexing capacity, optimizing VM placement, and automating repetitive management tasks. Improves performance and user productivity. By enabling ‘zero downtime’ maintenance, automatically recovering from hardware failure, and providing failover capabilities in disaster situations, end users are ensured access to mission critical application in all scenarios.